Sunday, October 21, 2012

Craft Shows and Fair Tips When You're Low on Cash




You Don’t Have to Just do Big Shows:
Really big well known shows are great but you can get a lot out of smaller or lesser known shows and events.
My first show was at a vegetarian society event, I was selling soy candles so the audience was great, I got a lot of feedback and it helped me to get out and sell/expose my products while only paying 10 dollars for a table and I got free food! Here are ways to find smaller shows and events:
-Craig list searches in the community section under events or artist
-look at your local farmers market website for vendor applications
-a lot of schools hold holiday and seasonal events
-go to coffee shops and look at their bulletin boards
-community websites have there local events on there and they are usually looking for vendors especially around the holidays 
Trust me there are a lot of places where you can vend.

Share a booth
If you have a friend or family member or even another crafter or artist that you’ve seen at shows ask if they would like to split the booth fee at an event. You two can help each other with sells, setting up and taking down displays and someone to talk to when things are slow

Volunteer
 Earth Day in St. Louis is a big deal we have a huge festival that I would have loved to vend in but the booths are expensive and I was late on the deadline, so I volunteered! It was a great way to meet others, really feel like your are helping/contributing, and I was able get a behind the scenes look at how things are done. When you volunteer at fairs, events, festivals etc it’s a perfect time to talk with others about what they are doing, what you’re doing and to even learn more about the crafting or art business. And its always great to make a new friend. If you can wear something that you make and remember to bring business cards.

Attend the Show as a customer
You can see how the crowd of the show is. Look at others booth display and designs especially crafters and artist that make similar items to you. How do their prices compare to yours? What do you like about their booths? How can you incorporate parts of their display into yours and make it truly yours. Talk to other crafters as a customer and see how they talk. How is their approach? Does it make you want to buy their products? Are they telling a story?

Basically use this time to not only peep out the competition but connect with other crafters and artists. If what you make can be worn, wear it( you may find new customers)! Ask vendors about the show, if they know of any other shows; how they got into vending and creating items. You can even talk to others attending the show as customers and see how they heard of the show, if they like the vendor's selections,etc.

Be friendly, be yourself and take note on everything.

Work Harder

Bottom line if your aren’t able to attend a show or be a vendor take this time to work. You can build your inventory, work on branding and marketing, research upcoming events that you can save up for and work towards.

1 comment:

  1. All great ideas! Thank you for the tips Brandi. And also I find it helpful to check your local librarys event board!

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